dinCloud is a premier cloud-based application that provides virtual services to businesses across the United States, with data centers located in Los Angeles and Chicago. Digital marketing for dinCloud entails a comprehensive strategy, which includes Google AdWords, Analytics, Web Design, Content Development, Email Marketing, Event Management and more. The research and execution necessary for effective B2B marketing within the information technology (IT) industry are extensive and technical. Through diligent work, we introduced and effectively managed marketing campaign automation that resulted in the substantial lead generation and business revenue growth of the company.
In correspondence with our marketing success, we set up a brand new Customer Relationship Management (CRM) system that integrated with marketing automation platforms for sales and marketing departments. We fully managed and directed all SEO activities, which greatly improved organic web traffic, keyword rankings, leads, and sales. Controlled and led all PPC campaigns, creating a highly effective remarketing system through search, display and video advertising. Managed a highly skilled team of web developers, SEO specialists, graphic designers, copywriters, social media and project managers. We thoroughly redeveloped and redesigned the dinCloud website. Worked with product and sales engineers to create marketing material and implement e-commerce marketing for cloud-based application products. Improved the usability and user experience across online networks, the main website, and micro websites.
2015 - 2016
Lead Generation, Website Growth, CRM Creation