Salon Sessions is one the largest and most prestigious and accomplished hair salons in Los Angeles. As an innovative and trend-setting beauty brand, widely known within the celebrity, entertainment and music industries, the salon has set the stage for numerous artists to flourish and enhance their skills in and out of the salon. McCHammer Marketing worked with Salon Sessions from 2011 to 2013, providing a redesigned and improved website, amongst a newly structured marketing program, which included email marketing, CRM database marketing, event marketing, product marketing and service based sales. We facilitated direct growth through the expansion of online marketing. A dramatic increase in service-based appointments and product sales took place. Not only did revenue increase, so did the brand and press exposure of the salon.
We also managed the salon photo studio, where we organized various photo shoots for magazines, websites, commercials and more. We quite successfully gained a high number of magazine covers through coordinated efforts. We also built the salon email marketing program and subscriber list for great value and return. We once held a large city-wide event for all top artists and owners in Los Angeles, sponsored by Oribe Inc., which generated unprecedented brand acknowledgment, notoriety, and popularity amongst the elite in the beauty industry. The ability to work with Salon Sessions was a great experience and most importantly a great success!
2011 - 2013
Neeko Abriol, Mike Nguyen